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Before optimising anything, you need to know where you stand. This section gives you a systematic way to assess your current AI visibility - using free methods first, then optional paid tools if you want ongoing monitoring.

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Part 1: Manual Visibility Testing (Free)

This is the most direct way to understand your AI visibility. You're going to query the major AI platforms with the questions your customers actually ask, and see whether you appear.

Step 1: Build your test query list

Create 15-20 queries that represent how your customers search. Focus on three types:

• Informational queries (learning/researching)
• Comparison queries (evaluating options)
• Solution queries (ready to act)

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Template for your query list: Use the database below to build and track your queries.

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Step 2: Test each platform

For each query on your list, test across these platforms and record the results:

• ChatGPT (chat.openai.com)
• Perplexity (perplexity.ai)
• Google AI Overviews
• Google AI Mode (if available in your region)
• Microsoft Copilot (copilot.microsoft.com)