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Each AI platform has distinct behaviours, preferences, and citation patterns. This section provides tactical playbooks for the three platforms that matter most: Google AI Overviews, ChatGPT, and Perplexity.

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Use these as focused checklists after you've addressed the fundamentals in Sections 3-5.

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Playbook 1: Google AI Overviews

Google AI Overviews appear at the top of search results for many informational queries. They synthesise information from multiple sources and display citation links.

How Google AI Overviews select sources

• What the data shows
• Query types that trigger AI Overviews
• AI Overviews appear less frequently for

Google AI Overviews optimisation checklist

Technical requirements

• [ ] Page is indexed in Google (check Search Console)
• [ ] Page is eligible to show snippets (no nosnippet directive)
• [ ] No data-nosnippet attributes on key content sections
• [ ] Core Web Vitals passing (LCP < 2.5s, CLS < 0.1, INP < 200ms)
• [ ] Mobile-friendly (AI Overviews heavily used on mobile)
• [ ] Schema markup implemented (Article, FAQPage, HowTo as relevant)

Content structure

• [ ] Clear, direct answer in first 50-100 words